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Autism Advocates Celebrate Release of ‘Magical’ First-Ever Barbie on the Spectrum

Mattel partnered with the Autistic Self Advocacy Network to develop an autistic Barbie featuring distinct traits and accessories, reflecting autism's diversity and sensory experiences.

  • The launch of the first autistic Barbie doll has been welcomed by campaigners and charities as a step towards more authentic, joyful representation for neurodivergent children.
  • The doll features specific design choices intended to reflect some experiences to which autistic people might relate, such as loose clothing, an eye gaze slightly to the side, a fidget spinner, and noise-cancelling headphones.
  • Mattel created the doll with input from the Autistic Self Advocacy Network to represent the autistic community authentically, and the National Autistic Society described it as a milestone in representation.
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Mattel Inc. presented on Monday an autistic Barbie as the newest member of his line destined to celebrate diversity, joining a collection that already includes Barbies with Down syndrome, a blind Barbie, a Barbie and a Ken with vitiligo, and other models that the toy maker added to make their fashion dolls more inclusive. Mattel claimed to have developed the autistic doll for more than 18 months in collaboration with the Self-Defense Autism Netw…

·Washington, United States
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The latest addition to the Barbie Fashionistas line is a doll with autism, designed to represent diverse experiences.

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American toy manufacturer Mattel is launching a Barbie doll with autism. The doll wears noise-canceling headphones and a fidget spinner to help with stress. "This is a very stereotypical and one-sided image," says Michiel Tyncke, project coordinator at the Autism League Flanders.

·Antwerp, Belgium
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Business Wire broke the news in Crystal River, United States on Sunday, January 11, 2026.
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