US EditionJapan's Heat-Stressed Matcha Tea Output Struggles to Meet Soaring Global Demand
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5 Articles
Japan’s heat-stressed matcha tea output struggles to meet soaring global demand
Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and industry officials said. Read more at straitstimes.com.
Japan's heat-stressed matcha tea output struggles to meet global demand
Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and industry officials said. The Kyoto region, which accounts for about a quarter of Japan’s production of tencha – the stemmed leaves dried and ground into matcha – was hit by severe heatwaves last summer during Japan…
A type of ground green tea, the matcha, is conquering the world to such an extent that demand is overflowing prod...
Finely ground green matcha tea has gone from being an exotic drink for connoisseurs to a mass hit. Videos of matcha recipes have flooded social media, and it appears in cafes, fitness stores, and cosmetics. Its vibrant color, health benefits, and popularity on social media have made it a symbol of today's healthy lifestyle.
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