“Matcha crisis” emerges as the world falls in love with powdered green tea

“Matcha crisis” emerges as the world falls in love with powdered green tea

A matcha crisis isn’t fun and games like Time Crisis. It’s hard and grueling like Dino Crisis. Once the hidden gem of Japanese tea ceremonies and confectionery, the carefully ground green tea known as “matcha” has taken the world by storm with its vibrant green color, complex taste that seems to complement sweetness perfectly, and health benefits. But now, those in the industry are starting to wonder if the ingredient can handle getting this big…