US EditionMarvel's Avengers: Doomsday Teaser Strategy Is Clearly Working
Marvel Studios' theater-first campaign drove over 1 billion organic views across Instagram and TikTok, marking record-breaking social engagement for Avengers: Doomsday teasers.
- Recently, Marvel Studios' four Avengers: Doomsday teasers surpassed over 1 billion online views, with The Hollywood Reporter saying insiders put the total at 1 billion.
- Marvel Studios coordinated a theater-first rollout, releasing four teasers weekly in mid-December before online debuts to offer theaters exclusives ahead of the Dec. 18 release.
- Instagram accounted for over 500 million views while TikTok added over 100 million, setting platform records for Marvel; YouTube lagged with about 60 million views, and pirated recordings helped spread the teasers early.
- Marvel says the teasers succeeded despite not showing Downey, and insiders say the experiment paid off by sparking widespread conversation about the film.
- After the first trailer hit online Dec. 23, insiders report social volume rose about 188 percent versus a typical Marvel drop, outstripping past launches like Deadpool & Wolverine's 60 million.
11 Articles
11 Articles
Marvel's Avengers: Doomsday Teaser Strategy Is Clearly Working
Marvel's four Avengers: Doomsday teasers have eclipsed one billion views online already, validating Disney and Marvel's unique approach to promoting the upcoming film that will star Robert Downey Jr. as Dr. Doom and see the return of Downey's fellow Avengers costars Chris Evans (as Steve Rogers), Chris Hemsworth (as Thor), and Shuri (Letitia Wright), along with OG live-action X-Men stars Patrick Stewart (as Professor Xavier), Ian McKellan (as Ma…
Anthony Russo Says the MCU Story Isn’t Complete Without Chris Evans’ Steve Rogers
Chris Evans returning as Steve Rogers in Avengers: Doomsday has become one of the biggest surprises ever for MCU fans. Marvel Studios released the first teaser for Doomsday, announcing Steve Rogers’ return. According to Anthony Russo, Steve Rogers has a central role in the Avengers and the overall MCU story. He described Steve Rogers’ importance to the MCU storyline as deeply personal to him and Joe Russo. Image Source: Marvel Evans’ return in D…
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