Marriott Unveils Game-Changing Media Network: 237M Members Data Powers New Marketing Platform

Marriott debuts StudioRes brand in Fort Myers

StudioRes, a new Marriott hotel brand, opened in Southwest Florida, the brand’s very first location of more than 40 being planned. The 124-room StudioRes was designed with the long-term client in mind. It’s located at the northwest quadrant of the Interstate 75 and Alico Road intersection in south Fort Myers, across from Home Depot at 9251 Hilsman Lane and off Three Oaks Parkway. Room rates are about $100 a night, one of the lower price points f…

You're Not Marriott’s Guest—You're the Target: Bonvoy Just Turned 237 Million Members Into Ad Revenue From Pepsi And Uber - View from the Wing

If you're a Marriott member, you shouldn't think of yourself as a guest. Instead, you're the product that Marriott sells to hotel owners. That's why the head of one ownership group refers to Bonvoy members as "leads." Continue reading You’re Not Marriott’s Guest—You’re the Target: Bonvoy Just Turned 237 Million Members Into Ad Revenue From Pepsi And Uber...

Marriott International Introduces MARRIOTT MEDIA, a New Media Network Shaped for the Traveler

Marriott International today announced the launch of MARRIOTT MEDIA, signaling change and a new chapter in how brands engage with consumers across the traveler journey.

Marriott International Introduces MARRIOTT MEDIA

Bethesda, MD—Marriott International announced the launch of MARRIOTT MEDIA, a media network shaped for the traveler. Different from traditional media networks, MARRIOTT MEDIA connects brands with customers across digital and physical touchpoints. By using first-party data and 200+ targetable attributes across the nearly 237-million-member Marriott Bonvoy program and from Marriott’s lodging portfolio, comprised of nearly 9,500 properties globally…

Marriott Unveils Game-Changing Media Network: 237M Members Data Powers New Marketing Platform

Just launched: Marriott's new media network leverages 237M member data across 9,500 properties. Major brands like PepsiCo, Visa already onboard. See expansion plans.