Marketing's upper middle embraces AI creative production

Marketing's upper middle embraces AI creative production

Scaled AI creative production is becoming ordinary among CMOS outside the huge billion dollar marketing investment club.

Marketing’s upper middle embraces AI creative production

Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to spin up large quantities of digital creative assets to market them. All three…