US EditionMarketeers 'present' but not 'leading' law firm business development strategy - Today's Family Lawyer
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Marketeers 'present' but not 'leading' law firm business development strategy - Today's Family Lawyer
Law firms continue to invest in marketing and business development activity, but the evidence suggests only one in five firms involve their marketing teams in actively driving the strategic growth of the organisation. An overall increase in the numbers of staff involved in marketing and business development is heavily weighted toward larger firms, and growth among mid-sized and smaller firms remains more gradual. The findings come from the annua…
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