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Mark Zuckerberg unveils $799 Meta Ray-Ban Display glasses

  • Meta CEO Mark Zuckerberg unveiled the next generation of AI-powered smart glasses called Meta Ray-Ban Display at the annual Connect event on Wednesday in Menlo Park, California.
  • Meta designed these glasses over more than 10 years to expand users' access to AI while reducing reliance on phone screens and building on past efforts like the 2013 Google Glass.
  • The Meta Ray-Ban Display features a compact screen embedded in the right lens that shows notifications, live captions, and AI assistant replies, with control facilitated by a wristband that reads muscle signals.
  • The glasses will cost $799 and become available in limited U.S. stores including Best Buy and Ray-Ban on September 30, while Meta aims to produce 10 million pairs annually starting in 2026.
  • Meta's smart glasses show rapid consumer adoption with partner EssilorLuxottica reporting a tripling in revenue, suggesting the technology may accelerate AI integration into daily life amid growing competition.
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Center

Mark Zuckerberg has unveiled a new line of AI glasses. The new Ray-Ban Meta glasses with built-in artificial intelligence cost $799 (€670) and also offer a small screen for notifications. But what was supposed to be a showcase of technological achievement turned out to be a complete failure on stage. The glasses did not understand the commands on stage at all, and the audience had a hard time holding back their laughter at the fiasco.

·Ljubljana, Slovenia
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Lean Left

A launch event for Meta’s new AI glasses left Mark Zuckerberg red-faced on stage.

·New Zealand
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Lean Right

Meta's executive director, Mark Zuckerberg, presented his smartest glasses, the Meta Ray-Ban Display.The first ones were released in 2021.The smart glasses presented are equipped with a small screen on the right lens that can be controlled with hand gestures through a neural bracelet, but when he tried to prove how they worked he encountered several technical flaws that blamed a bad internet connection.

·Mexico
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Latestly broke the news in on Tuesday, September 16, 2025.
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