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Mark Story: Why corporate logos on Kentucky Wildcats jerseys shouldn’t bother you

Mark Story says jersey sponsorship patches reflect college sports economics and could help Kentucky capture revenue from a growing commercial market.

LEXINGTON, Ky. — Mark Pope likes to refer to the Kentucky Wildcats jersey as “a sacred piece of cloth.” Starting with the 2026-27 school year, that UK sports vestment could, hypothetically, have an ad for Big Ass Fans on it.…

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Omaha World-Herald broke the news in Omaha, United States on Sunday, July 12, 2026.
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