Mark Ritson Challenges Radio to Claim Its Rightful 11% Share

Mark Ritson challenges radio to claim its rightful 11% share

“Hello f***ers.” Ladies and gentlemen, Mark Ritson has entered the chat. The PhD marketing megamind took to the stage at HEARD 2026 in Sydney, doing what he does best: wielding a verbal sledgehammer to crack through the industry’s polite varnish. He was there to force marketers and radio boffins to confront a simple, uncomfortable truth. Despite its massive reach, radio remains a criminally undervalued asset. Ritson, who is to the marketing worl…

Mark Ritson Urges Marketers To Drink Less Digital Kool Aid And Invest 11% In ‘Unsexy’ Radio To Win

Ritson was wearing much cleaner trousers than he did in Cannes after an altercation with a French shrub.