Boston-area digital ad platforms seek alternatives to TikTok
- Skylight, a new short-form video app, launched publicly on Tuesday as a TikTok alternative.
- Tori White and Reed Hermeyer created Skylight in response to concerns about a potential TikTok ban.
- Skylight is built on the AT Protocol, also used by Bluesky, and allows videos up to three minutes long.
- Skylight connects to Bluesky's network of over 33.8 million users, with Mark Cuban backing the startup.
- With a creator-centric approach, Skylight aims to become more than just a TikTok clone, offering users new features.
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Boston-area digital ad platforms seek alternatives to TikTok
Online advertising is moving to alternative platforms like YouTube as the deadline for TikTok’s ban in America draws near, local communication executives said at a recent Boston Interactive Media Association event.
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