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Marc Jacobs Spring 2026: Restraint Can Be Bittersweet and Beautiful

Marc Jacobs’s Spring 2026 show at Park Avenue Armory featured ’90s-inspired designs and a tribute to his late friend Louis, reflecting on memory, loss, and hope.

  • Marc Jacobs, designer, staged a personal Spring 2026 show reflecting on loss and memory, paying homage to his late friend Louis and marking a return to the Park Avenue Armory after two years.
  • After talks to sell the brand to Authentic Brands Group collapsed, Marc Jacobs remains within the LVMH Moët Hennessy Louis Vuitton stable, which is reportedly reinvesting in the label.
  • For the first time, Jacobs printed a `credits and receipts` page citing Yves Saint Laurent couture 1965, Perry Ellis spring 1993, and '90s Helmut Lang, updating '90s Helmut Lang–style minidresses and sequined tube tops.
  • Michael Burke, chairman and CEO of LVMH Americas, and Sidney Toledano, senior advisor to Bernard Arnault, sat in the audience, while Anna Sui cheered, `Clothes we can wear`, as the collection energized the room.
  • Amid a resurging '90s interest, Jacobs layered intimate set pieces including a vanishingly small Anna Weyant painting commissioned last week and Björk's `Joga`, linking to a '90s revival premiering next week.
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WWD broke the news in United States on Tuesday, February 10, 2026.
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