Many shoppers take a strange comfort of buying now and paying later – but it can come with a sting after Christmas

Many shoppers take a strange comfort of buying now and paying later – but it can come with a sting after Christmas

Photo Brian Minkoff @Shutterstock.com Anita Lifen Zhao,  Associate Professor of Marketing at the School of Management, Swansea University, Philippa Ward, Professor of Marketing, University of Gloucestershire, Ruffin Relja Senior Lecturer in Marketing, University of Gloucestershire It’s that time of year again, and retailers are pulling out all the stops to get us spending – from Black Friday to new year’s sales. The average Briton expects to she…