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BYD Shares Extend Losses as Price Cuts Throw Spotlight on Sales

  • On May 23, 2025, BYD Auto revealed new price cuts ranging from 6% to 34% across a variety of its electric and plug-in hybrid vehicle models in China, with the reductions set to remain in effect until June 30.
  • BYD's aggressive discounts respond to rising dealer inventories and slowing demand amid a multi-year ongoing price war in China's highly competitive EV market.
  • These cuts impacted BYD's shares, which dropped over 8% on May 26 and extended losses into the following day on the Hong Kong Stock Exchange, reflecting market concern.
  • Analysts estimate the reductions could boost weekly sales by 30% to 40%, though margins may suffer short term, with competitors also expected to match discounts amid intensifying domestic rivalry.
  • This price war highlights ongoing challenges in China's EV sector, including market consolidation pressures and regulatory scrutiny over sales tactics like zero-mileage car reporting.
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Pénzcentrum broke the news in on Monday, May 26, 2025.
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