Manuel Lara: 'Specialised Technology Is Not an Option'
Summary by Hosteltur: Toda La Información De Turismo
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Faced with this challenge, Manuel Lara, director for Spain and Portugal at Simpleview, and former Tourism Marketing Manager of the Costa del Sol, provides an expert and transformative look. With more than two decades leading innovation processes in destination marketing, he advocates a clear idea: technological specialization is not a luxury, it is the basis for building more effective, inclusive and connected public services with citizens, tour…
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