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“Mankeeping” Is The Latest Feminist Buzzword And It's Undermining Real Femininity

Summary by Evie Magazine
From "mansplaining" to "manspreading" to "toxic masculinity," recent years have seen a surge of terms vilifying men and masculinity while perpetuating female victimhood. The latest, "mankeeping," introduced by Stanford postdoctoral fellow Angelica Puzio Ferrara, is the most insidious yet. It frames the emotional labor women invest in supporting their partners—through daily struggles, mental health challenges, or encouraging social connections—as…
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Evie Magazine broke the news in on Monday, July 28, 2025.
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