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Man City striker Haaland invests in Norway Chess
- On Mar 19, 2026, Erling Haaland announced he invested in Norway Chess and joined Morten Borge to form Chess Mates, a major owner of the tournament organiser.
- Norway Chess, established in 2013, has seen landmark wins like Praggnanandhaa and Gukesh defeating Magnus Carlsen, while Erling Haaland said he invests because he believes the new tour can 'help generate increased interest in chess and attract new audiences' amid growing football–chess ties.
- The Total Chess World Championship Tour will consist of four tournaments per year in different cities, crowning champions across Fast Classic, Rapid and Blitz with a $2.7 million minimum annual prize pool.
- Norway Chess leaders say Haaland's global following will bring value and attract new audiences, and Borge promised to give Haaland chess training.
- FIDE approved the tour for a minimum of 16 years, with a pilot planned for autumn 2026 and a full championship season set for 2027.
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Will Physical Monster Haaland Upgrade His Brainpower?... Participates as Investor in International Chess Tour OSEN = Reporter Jung Seung-woo Erling Haaland, 26, and Manchester City have invested in the chessboard this time. Going beyond mere interest, they injected direct capital to support the launch of a new global chess tour. The BBC in the UK...
Explained: Man City star Erling Haaland’s sudden interest in chess and his support for Total Chess World Championship
After establishing himself as one of the top footballers of the modern era, Manchester City and Norway star Erling Haaland has now turned his attention to chess, although his involvement in this sport will not be as a player.
·Mumbai, India
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Total News Sources25
Leaning Left6Leaning Right4Center3Last UpdatedBias Distribution46% Left
Bias Distribution
- 46% of the sources lean Left
46% Left
L 46%
C 23%
R 31%
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