Mallorca: Influencer Advertised the Beach – Chaos Ensued

The Balearic Islands, which include Mallorca and Ibiza, are a real tourist magnet. But it has become too crowded in the most popular resorts, so local authorities have turned to influencers for help. The goal: To showcase unknown places and direct tourists there instead. It went rather well. Visitors are now flocking to remote and often environmentally sensitive sites...