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Here's How Maker's Mark Bourbon Got Its Famous Red Wax Drip - The Takeout

Summary by The Takeout

Bottles of Maker's Mark bourbon are immediately identifiable by their red wax drip seal. The seal's history and function are both revealed here.

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The Takeout

Here's How Maker's Mark Bourbon Got Its Famous Red Wax Drip - The Takeout

Bottles of Maker's Mark bourbon are immediately identifiable by their red wax drip seal. The seal's history and function are both revealed here.

2 months ago

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The Whiskey Wash

Maker's Mark Abandoned Their Bourbon Change After Fans Went Into Meltdown

Twelve years ago, all hell broke loose when Maker’s Mark decided to lower the ABV of its popular bourbon from 45% to 42%. A 3% drop might seem trivial, but for devoted fans, it was unacceptable, with backlash causing the distillery to quickly reverse its decision. So, if the ABV had been decreased, what implications would it have had? And why did Maker’s Mark immediately backtrack on its decision? Let’s take a look at the Maker’s Mark ABV contr…

2 months ago

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