US EditionMajority of advertisers say DSP access would unlock more budget for retail media - InternetRetailing
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Majority of advertisers say DSP access would unlock more budget for retail media - InternetRetailing
The majority of both brands and agencies say that DSP access would encourage them to move more of their non-retail media budgets into retail media, according to a new study. Drawing insights from senior media buyers across leading brands and agencies, the State of Programmatic Retail Media from Koddi examines programmatic buying in retail media and the growing demand for streamlined access via DSPs to unlock greater retail media spend. Retail me…
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