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Trump reputation with ranchers has ‘taken a hit’: US Cattlemen’s Association chief

Justin Tupper said the plan will hurt ranchers and may not lower store prices, as Trump moves to import 300,000 metric tons of beef.

  • On Friday, President Donald Trump announced a plan to import up to 300,000 metric tons of ground beef tariff-free, with the beef sold at 25 percent below current market prices to reduce consumer costs.
  • Despite Trump claiming the move is "what the voters want," the decision sparked immediate backlash from Republican lawmakers and industry leaders who argue it undermines the "America First" agenda and harms domestic cattle producers.
  • United States Cattlemen president Justin Tupper said the decision "has definitely taken a hit" on support among ranchers, arguing that foreign beef imports undermine the fair market system producers deserve.
  • Agriculture Secretary Brooke Rollins said she was "not privy to talk about that" when asked about the plan on Tuesday, while Republican lawmakers warned the policy would weaken domestic markets and compromise food safety.
  • AFBF President Zippy Duvall warned the 90-day plan causes "apprehension" and "chaos," arguing that importing more than 660 million pounds of foreign beef discourages ranchers from rebuilding herds during historic lows.
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HuffPost broke the news in New York, United States on Wednesday, August 26, 2026.
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