US EditionMadrí Excepcional targets summer growth with new campaign
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Madrí Excepcional targets summer growth with new campaign
Madrí Excepcional, the Spanish-style lager created through a collaboration between Molson Coors and La Sagra brewery, has launched a multi-million-pound summer marketing campaign, returning to TV screens with a new advertisement celebrating ‘El Alma de Madrid’ or ‘The Soul of Madrid’. At the core of the seven-week campaign is a 30-second TV advertisement. Shot on location in Madrid, the ad features Spanish DJ duo Mestiza, known for their fusion …
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