Madam Tussauds targets Easter tourists in quirky new campaign

Madam Tussauds targets Easter tourists in quirky new campaign

London waxwork attraction Madam Tussauds is looking to convey the range of different emotions that visitors can feel with an “immersive” new campaign ahead of the school holidays. Crafted by London-based creative agency Modern Citizens, ‘Feel it Yourself’ directly invites people to come and experience the Merlin Entertainment attraction for themselves during the Easter break. Centred around a series of three 15-second spot, the creative showcase…

Madame Tussauds unveils new emotion-led campaign - Mobile Marketing Magazine

Madame Tussauds London has launched a  new campaign, ‘Feel it for Yourself’, designed to showcase the powerful emotions and immersive experiences that define a visit to the iconic attraction. Created in partnership with modular agency Modern Citizens, the campaign marks a departure from the brand’s traditional celebrity-focused marketing. Instead, it puts human emotion and interactivity at the forefront, highlighting how the experience goes far …