US EditionMacmillan Cancer Support unveils “Faces of Cancer” campaign – Marketing Communication News
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Macmillan Cancer Support unveils “Faces of Cancer” campaign – Marketing Communication News
Created by AMV BBDO, the campaign is inspired by the insight that no two of the UK’s almost 3.5 million cancer journeys are the same Macmillan Cancer Support is building on its “Whatever it takes” brand platform with a powerful new campaign created by AMV BBDO, designed to broaden the charity’s relevance to the true diversity of people affected by cancer. Using the line “Whoever you are, whatever it takes”, the campaign underlines Macmillan’s com
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