MacBook Shipments Surge But Customer Demand Remains Unclear
7 Articles
7 Articles


MacBook shipments soared in 2025 but tariffs played a bigger role
Apple and other PC makers posted big shipment gains in early 2025 compared to 2024, but the numbers hide a deeper story.MacBook ProAccording to Counterpoint Research, global PC shipments rose 6.7% year over year in the first quarter of 2025, reaching 61.4 million units. That headline figure, though, deserves a closer look.Much of the uptick came from vendors rushing to ship products before new U.S. tariffs take effect, meaning the spike reflects…
Driven by M4 release, Apple's Mac shipments surge 17% YoY in Q1
Featuring the powerful M4 chip and the incredible capabilities of Apple Intelligence — all in its impossibly thin, all-in-one design — iMac is available in a parade of playful new colors. Apple’s Mac shipments surged 17% year over year in Q125 as global PC shipments grew 6.7% YoY in Q125 to reach 61.4 million units, according to Counterpoint Research’s preliminary data. The growth was mainly driven by PC vendors accelerating shipments ahead of U…
M4 MacBook Air Drove Apple’s 17% YoY Growth In Q1 PC Shipments, The Highest Among All Manufacturers, But Tariff Concerns May Cut It Short
The new M4 MacBook Air helped Apple regain momentum and enjoy faster growth than any other computer manufacturer in the world in the first quarter of this year. While the company has received a boost, a new report claims that the growth will not last for a longer period due to the imposition of import tariffs by the Trump administration. Apple led the Q1 PC market with strong M4 MacBook Air sales, but looming tariffs may impact future growth App…
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