US EditionMacBook Neo $599: Target preorder details for Apple's new laptop
Apple offers a $25 Best Buy gift card, free trials of Apple services, and up to $100 in member rewards with the $599 MacBook Neo preorder.
- This week, Apple announced the MacBook Neo as an entry-level laptop starting at $599 with education pricing at $499, making it cheaper than an iPhone 17.
- Apple built the MacBook Neo to broaden the Mac lineup and compete with lower-cost Windows laptops and Chromebooks, powering it with the A18 Pro chip originally developed for iPhone 16 Pro.
- The device features a 13-inch Liquid Retina display with 500 nits, a 6-core CPU, 5-core GPU, 8GB memory, 256GB and 512GB storage options, and a colorful rounded design.
- Best Buy has launched an Apple Shopping Event offering a $25 Best Buy gift card with the $599 MacBook Neo preorder, plus up to $100 in bonus rewards for Plus and Total members, credited about 15 days after fulfillment.
- Ming‑Chi Kuo said the Neo entered mass production in Q4 2025, with the second-generation MacBook Neo potentially adding a touchscreen; Apple's first touchscreen Mac is expected later this year, and Mark Gurman, Bloomberg suggested 'Neo' branding could expand.
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LAST DAY – Best Buy launches new Apple Shopping Event: MacBook Neo, M5 Pro + $100 GC, iPhone Air, $100 rewards, more
Best Buy has just launched a new Apple Shopping Event. Just after the official debut of the all-new MacBook Neo, M4 MacBook Air, M5 Pro MacBook Pro, and the new M4 iPad Pro, all of which are included in this sale, Best Buy has now launched its latest Apple sale featuring deals on all of the new Apple pre-orders alongside price drops on accessories and up to $100 in bonus rewards for Plus and Total members. more…
MacBook Neo 2 Could Feature Touchscreen
Apple's second-generation MacBook Neo will launch in 2027 and could feature a touchscreen, according to analyst Ming-Chi Kuo. Apple this week announced the MacBook Neo, an all-new entry-level Apple laptop that starts at $599, with education pricing at $499. The MacBook Neo is designed to compete with lower-cost Windows laptops and Chromebooks, while expanding the Mac lineup with a substantially more affordable option.
MacBook Neo $599: Target preorder details for Apple's new laptop
If you’ve been waiting for a MacBook that fits everyday work, school, and creative tasks without climbing into four‑figure pricing, Target’s preorder window for the MacBook Neo is worth a look. Several color options and configurations are available, with base models listed at $599, offering a more approachable entry into Apple’s newest line.
Before Apple introduced the Macbook Neo last Wednesday, there was agreement on the Internet that it would be too expensive. After the nominal price increase for the Macbook Air M5, which we learned about on Tuesday, it became clear that the Neo would fall under the previous price of the Air of 999 US dollars or 1,099 Euros. Perhaps it would cost at least 700 US dollars, but probably from 800 US dollars upwards, meek critics in their fears of a p…
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