US Edition(M+) E-Bike Manufacturer Cowboy: Broken Frames, Dissatisfied Customers, High Losses
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Despite nearly $150 million in investor capital, the Belgian e-bike startup Cowboy, under co-founder Adrien Roose, is struggling to make a profit. Now, a recall due to impending frame breakage and unacceptably long delivery times are weighing on the manufacturer. Some are reminded of the VanMoof case.
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