Audi Gets New China Leadership to Face Bruising Competition
Jeff Zhang will take over as Audi China president as the brand faces falling sales and a rapid shift to electric vehicles in the market.
8 Articles
8 Articles
Milan, 22 Oct. (askanews) - Audi entrusts the leadership of its activities in China to a manager directly from the local competition, while the brand of the four rings continues to lose ground in the world's largest automotive market. Since November 1, Jeff Zhang, already responsible for the international activities of the Chinese brand Chery, will assume the presidency [...]
Audi is being squeezed hard by Chinese car brands in the world's biggest car market. Now the German car giant is making an unexpected move. A top executive from rival Chery is being enlisted to take over Audi's entire operations in China. At the same time, the head of the brand's extreme RS cars is sent to China. German car giant Audi faces increasingly stiff competition in China. Brands like BYD, [...]
Audi strengthens leadership in China and appoints interim Managing Director of Audi Sport
Audi is strengthening its leadership in the strategically important Chinese market while also making changes to the management of Audi Sport GmbH. Effective November 1, 2026, Jeff Zhang will become President of Audi China. Rolf Michl, currently Managing Director of Audi Sport GmbH, will move to China as Chief Operating Officer (COO). As part of the leadership realignment, the structure of the Audi China Board of Management will also be streamlin…
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