Crisis in the Car Industry: Austerity Measures: Audi Pushes Sponsorship in Many Places
15 Articles
15 Articles
The German car manufacturers have to save – so far it has been primarily about jobs, plants and margins. However, the Audi case shows that it is also about other things.
The savings course at Audi also meets sports and cultural events. At the sites in Ingolstadt and Neckarsulm, the VW subsidiary ends many sponsorships and states as a reason a "responsible handling of the available resources".
In the midst of the automotive crisis, the Group now saves on its support in the field of culture and sports. The company has to deal responsibly with its resources, said Audi.
Zeit Online
The ongoing crisis forces VW subsidiary Audi to make drastic cuts in financial support for regional events.
volksfreund.de
In Ingolstadt, in particular, this eliminates numerous events and promotions. The decisions were not easy, it says.
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