Lyor Cohen, YouTube Music Boss: "What Interests Us Is Not a Tube, but an Entire Career"

In twenty years, YouTube has become, for musicians, a springboard for glory. Under the leadership of its music manager, producer Lyor Cohen, an American rap king maker who has passed through Def Jam and Warner, the site is the main contributor to the music industry. At the time of streaming, this alchemist is committed to artists and turns clicks into cash.