US EditionLynx launches 'ballsy' activation to promote new lower body spray
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Lynx launches 'ballsy' activation to promote new lower body spray
Male grooming brand Lynx is marking the launch of its new lower body fragrance with an innuendo-laden activation at London’s Boxpark Shoreditch. Asking the public the rather straightforward question: “Do you spray down there?”. The brand invites the public to enjoy its not-so-subtle ‘boxer pants’-shaped ball pit activation. The activation aims to spark “a nationwide conversation around an often-overlooked part of men’s daily routines”. “Men are …
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