Luxury Brands Chase F1

Luxury Brands Chase F1

Brad Pitt in F1 may have been this summer’s screen star, now come and gone, but there’s an interesting backstory to Formula 1 racing that may not be so obvious: luxury logos have become integral to the racing circuit. Luxury brands have always been synonymous with F1, where winning for both the F1 circuit and luxe brands depends on a synergy of skill, seamless team coordination, and constant innovation. F1’s pr…