Skims' Cofounder Said He Set Out to Be the Starbucks of Underwear

Skims' cofounder said he set out to be the Starbucks of underwear

Skims' cofounder said he wanted his company to be like Starbucks.Justin Sullivan/Getty ImagesSkims' cofounder said he turned to Starbucks for business inspiration.He said Starbucks drinks were premium but affordable, and the quality difference was worth the price.Skims, which sells bras priced at $50 and above, commands a premium over its competitors.Skims' cofounder said he wanted the firm to become the Starbucks of underwear.Jens Grede, who co…

Lu’s Summer Wardrobe Staples: H&M, Massimo Dutti, SKIMS…

On this episode of SheerLuxe Fashion, our fashion and creative director Lu takes us through her summer wardrobe staples. From high-street must-haves to investment pieces that will elevate any outfit, prepare for some serious summer style inspo…