Luo Yonghao's digital avatar draws over 13 million viewers in AI-powered Baidu live commerce debut · TechNode

Luo Yonghao's digital avatar draws over 13 million viewers in AI-powered Baidu live commerce debut · TechNode

On June 15, Luo Yonghao’s digital avatar hosted its first livestream on Baidu’s e-commerce platform, attracting more than 13 million views and generating over 55 million yuan ($7.66 million) in gross merchandise value. Several 3C and food product categories reportedly surpassed the sales figures from Luo’s real-person debut in May, marking a new high for AI-driven livestreams. The session featured several technical firsts for the industry. It wa…