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Lululemon’s New CEO Steps Into a Brand Losing Its Grip on the Leggings Throne
Heidi O'Neill will focus on growth and rebuilding senior leadership after revenue fell 4% and comparable sales dropped 10% globally, the company said.
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Lululemon’s New CEO Steps Into a Brand Losing Its Grip on the Leggings Throne
Heidi O’Neill takes charge at Lululemon after leggings sales plunged 20%, comparable sales fell 9% and the company cut guidance twice in three months. The Nike veteran faces eroded market share, restless consumers and a founder truce that bought time but solved little. Early moves will decide if the premium athleisure icon can reclaim momentum.
Lululemon’s new CEO inherits a mess that looks like the one she left at Nike
When Lululemon Athletica announced in April that former Nike senior executive Heidi O’Neill was becoming its new CEO this month, the athleisure pioneer was already struggling. Its core North American business was slipping, and there was a sense the yogawear maker had lost much of the magic that…
Coverage Details
Total News Sources4
Leaning Left1Leaning Right0Center2Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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