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Lululemon Apologises for Featuring Japanese Taiko Drum During Promotional Event in China
Lululemon said 4 promotional videos were removed after the Great Wall event drew criticism for using a Japanese Taiko drum.
- On May 30, Lululemon organized a yoga festival on the Great Wall with more than 2,000 guests, but the event sparked backlash after viewers claimed a drum used during the performance resembled a Japanese Taiko instrument rather than a traditional Chinese Dagu.
- Anti-Japanese sentiment has simmered in China since the 20th-century Imperial Army occupation, making Japanese-linked symbols highly sensitive at a site with massive symbolic meaning like the Great Wall.
- Chinese percussionist Xu Yang criticized the brand as the controversy garnered more than 50 million views on Weibo by Monday, highlighting intense scrutiny brands face on the platform.
- On Tuesday, Lululemon issued sincere apologies, stating the event intended to pay tribute to Chinese culture, while the HIIKO Drum Troupe suspended all external promotion and use of the controversial drums.
- Western brands like H&M and Nike previously faced boycotts in China over cultural sensitivities, illustrating high stakes for companies operating in the country's tightly regulated internet environment under nationalist sentiment.
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15 Articles
15 Articles
Lululemon apologises for featuring Japanese Taiko drum during promotional event in China
The event, held at the Great Wall in May, was meant to pay tribute to Chinese culture - but has been harshly criticised for “stirring up historical memories” at a site with “massive symbolic meaning”.
·Singapore, Singapore
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Lululemon Apologizes After Great Wall Yoga Event Sparks Drum Controversy
Lululemon Apologizes After Great Wall Yoga Event Sparks Drum Controversy - The athletic-wear brand pulled promotional materials after critics said a performance billed as featuring traditional Chinese drums used Japanese taiko instead
·Beijing, China
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Coverage Details
Total News Sources15
Leaning Left3Leaning Right1Center6Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 30%
C 60%
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