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Lufthansa Marks 100 Years with a Walk Through Its Advertising History
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Lufthansa Marks 100 Years with a Walk Through Its Advertising History
Munich, January 21, 2026 – Lufthansa is kicking off its 100th anniversary year with a visually led campaign developed by its lead agency, Serviceplan. The campaign invites audiences on a journey through a century of aviation and brand communication. Instead of a classic retrospective, the launch creative reinterprets Lufthansa’s legacy in a contemporary visual language – bringing the brand’s heritage to life in public spaces across Germany. The…
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