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Lufthansa Group Bundles Loyalty and Marketing Under Clemens Strauss
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As of January 1, 2027, Clemens Strauss will be managing the newly bundled Loyalty and Marketing division of the Lufthansa Group. Among other things, he will be responsible for "Miles & More", the Group brand and the partner portfolio, the company announced. At Eurowings, Strauss was most recently responsible for marketing, product and customer experience.
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