Lufthansa Group Appoints Omnicom Media as Global Media Agency of Record
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5 Articles
Lufthansa Group has awarded Omnicom Media its global media account, in one of the major movements of the year in the sector. The contract enters into force on January 1, 2027, will last for five years and will cover Europe, the Middle East, Africa, America and Asia-Pacific. The decision is a serious setback...
Lufthansa Group appoints Omnicom Media as global media agency of record
Mumbai: Lufthansa Group has selected Omnicom Media as its global media agency of record, awarding the network a five-year mandate that brings its brand and performance marketing operations under a unified agency structure. Effective January 1, 2027, the partnership will cover the group's principal airline brands, including Lufthansa, SWISS, Austrian Airlines and Brussels Airlines, across Europe, the Middle East and Africa (EMEA), the Americas an…
From 1 January, Lufthansa Group will change media agency by interrupting a relationship with Mindshare (Wpp) that lasted 26 years.The new partner is Omnicom The article Lufthansa Group entrusts Omnicom with the global media with a five-year contract coming from Brand News.
Flying change: Omnicom Media Group will take over the Lufthansa Group's global media budget from 2027 onwards. The network will be in a pitch against budget holders Mindshare from the WPP Group, who has been in charge of the Group since 2000. The new contract will run for five years and include the brands Lufthansa, Swiss, Austrian Airlines and Brussels Airlines. Omnicom will bundle media tasks and global performance marketing. campaignermany.de…
Since this spring it has been known that the Lufthansa Group has pitched around its global mediaetat. Now a decision has been made. The previous maintainer WPP Media will not like this at all.
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