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Ludacris Unveils New Movado Collab and Says Kevin Hart Forced Him to Step Up His Watch Game

Summary by RollingStone
Dubbed the "MVP" and "Welcome to Atlanta" (after two of Ludacris' biggest hits), the watches are a new take on Movado's BOLD Quest watch from the 70s.

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Ludacris Unveils New Movado Collab and Says Kevin Hart Forced Him to Step Up His Watch Game

Dubbed the "MVP" and "Welcome to Atlanta" (after two of Ludacris' biggest hits), the watches are a new take on Movado's BOLD Quest watch from the 70s.

·Los Angeles, United States
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RollingStone broke the news in Los Angeles, United States on Wednesday, October 15, 2025.
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