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Luckin Coffee lands in the US, should Starbucks be worried?
One of China’s leading coffee chains, Luckin Coffee, has entered the US market with not one, but two new stores in New York City. One is located at 755 Broadway, close to New York University and is aimed at students. The other is at 800 Sixth Avenue, close to the Empire State Building, targeting businesspeople and tourists. Notably, the Sixth Avenue branch is less than 100 metres from the nearest Starbucks location. Is Starbucks selling its ope…
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