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Lrt Audit. How Has the Lrt Group's Reach Changed?

Summary by Lietuvos Radijas Ir Televizija
In 2024, the LRT group reached 80.7 percent of the Lithuanian population. The National Audit Office noted in its audit that the reach fell by 2.4 percentage points, but in LRT's assessment this is still a very good result. Especially considering that this study does not include the LRT group's reach on social networks and other third-party platforms, LRT reports.

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Lietuvos Radijas ir TelevizijaLietuvos Radijas ir Televizija
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Lrt Audit. How Has the Lrt Group's Reach Changed?

In 2024, the LRT group reached 80.7 percent of the Lithuanian population. The National Audit Office noted in its audit that the reach fell by 2.4 percentage points, but in LRT's assessment this is still a very good result. Especially considering that this study does not include the LRT group's reach on social networks and other third-party platforms, LRT reports.

·Vilnius, Lithuania
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Lietuvos Radijas ir Televizija broke the news in Vilnius, Lithuania on Friday, November 7, 2025.
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