US EditionLoyalty schemes 'now a safety net for Brits and brands' - DecisionMarketing
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Loyalty schemes 'now a safety net for Brits and brands' - DecisionMarketing
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security: those which get it right will see Brits keep coming back; spend more on them and shoppers will become brand advocates, too. That is the standout conclusion of a new study of more than 2,000 UK consumers, commissioned by the data-driven loyalty and engagement platform LoyaltyLion. It reveals that over half of UK shoppers (55%) sa…
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