Lowe’s takes a new approach - Brand Innovators

Lowe’s takes a new approach - Brand Innovators

Lowe’s is taking a new approach to home improvement with a campaign that speaks more to the destination than the journey for projects.  The new campaign, themed “There’s No Place Like Lowe’s,” shifts the focus from the work of a home improvement project to the emotional payoff that comes with planning the projects.  Set to Ludacris’s “Rollout,” the new campaign depicts Lowe’s customers getting the help they want, from finding the right appliance…