Low-cost coffee market clashes with 'big model'... Kim Woo-bin vs Son Heung-min vs Vi

[Digital Daily, Reporter Choi Gyu-ri] Low-cost coffee brands are competing head-on with premium brands by putting top stars to the front. The shift to a branding strategy that goes beyond price competition is accelerating in order to close the gap between the saturated coffee market and premium brands with advanced marketing. This is an attempt to establish an equal structure with existing powerhouses such as Starbucks and Two Some Place, and is…