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Louis Vuitton Launches Enigma II, His Immersive Game on Discord

Summary by J'ai Un Pote Dans La Com
In June 2025, Louis Vuitton extended his exploration of digital and immersive storytelling with Enigma II, an interactive quest deployed on his official Discord server. Over four days, more than 10,000 members of his community were invited to solve puzzles at the heart of Grasse's scented fountains, the cradle of the House's olfactory heritage. Luxury in the digital age is now also played in virtual and community worlds. Like Louis Vuitton, the …
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In June 2025, Louis Vuitton extended his exploration of digital and immersive storytelling with Enigma II, an interactive quest deployed on his official Discord server. Over four days, more than 10,000 members of his community were invited to solve puzzles at the heart of Grasse's scented fountains, the cradle of the House's olfactory heritage. Luxury in the digital age is now also played in virtual and community worlds. Like Louis Vuitton, the …

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J'ai un pote dans la com broke the news in on Wednesday, June 25, 2025.
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