US EditionTemu and Shein face massive tariffs. But don't count them out of the U.S. e-tail scene, experts say
- Temu and Shein faced new U.S. Tariffs starting in late April 2025 that ended the de minimis rule exempting small shipments from duties, affecting their U.S. E-commerce operations.
- The tariffs resulted from U.S. Trade policy changes under President Trump, who closed the de minimis loophole to curb Chinese imports and protect local businesses.
- In response, Temu and Shein accelerated localization strategies by shifting to U.S. Warehouses and onboarding American sellers to avoid tariffs while raising prices across product categories.
- Data showed Shein’s prices rose by 5% to 50%, with sales declining 23% in late April, while Temu’s sales fell 17%, highlighting the immediate impact of tariff-driven price increases.
- Experts agree the companies remain competitive short-term but warn their long-term U.S. Success is uncertain if tariffs persist and local inventory depletes without broader trade resolution.
24 Articles
24 Articles
I got my last Temu order with no problem — or extra fees. What happens next time I want something?
Temu; Getty Images; Chelsea Jia Feng/BII love Temu, and so far, it's weathering the Trump tariff wars.I got my last order just fine — with no extra fees — because Temu is shipping from US warehouses.But eventually, those warehouses are going to run empty. Then what happens? I asked experts.If you haven't been following my Temu saga, let me catch you up: I (reluctantly, and with appropriate shame) love Temu! I was nervous after President Donald T…
Ultra-fast fashion brand SHEIN sets its sights on Australia
Global fashion giant SHEIN is being made to rethink its corporate strategy. Primarily selling extremely cheap Chinese goods, it's facing tariffs of up to 120% on imports to the US, forcing it to shift focus to other lucrative markets, like Australia. The move is prompting concerns over the impacts of ultra-fast fashion.
Secondhand clothing is in fashion — and Trump’s tariffs are helping
Fast-fashion giants like Shein and Temu have raised prices in response to tariffs on China. Levine-Roberts/Sipa USA via Reuters Connect As tariffs push the price of goods in the US higher, the secondhand clothing industry could reap the benefits. President Donald Trump first imposed a 10% tariff on Chinese goods in February. Since then, both countries have been stacking up retaliatory levies on each other. As it stands, the US tariff on goods im…
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