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LOOK: Notre Dame unveils new Leprechaun logo for football, the first in a sports-specific line of iconic marks

Notre Dame introduces a football-specific Leprechaun logo inspired by current and former players, marking the first in a series to represent each university sport.

  • On Thursday, the University of Notre Dame unveiled a football-toting Leprechaun, introducing a sleeker, football-specific secondary mark ahead of the college football season.
  • Fighting Irish Media designed the football logo inspired by former and current student-athletes, and Notre Dame plans more sport-specific Leprechaun marks during the 2025-26 school year.
  • The team's reveal video highlighted program moments and former players Raghib Ismail, Manti Te'o, Kyren Williams and Xavier Watts, and Notre Dame said the new Leprechaun will appear on the sidelines during home games this season.
  • Merchandise featuring the new mark is available in Notre Dame's official online team store, while players retain the golden dome helmets for the Aug. 31 season opener and Sept. 13 home game.
  • As a broader brand update, Notre Dame noted this is the first update to the Fighting Irish secondary mark since the original 1960s Leprechaun designs, dating back to 1964, and it will retain its primary 'ND' logo while using sport-specific secondary marks going forward.
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On3 broke the news in on Thursday, August 21, 2025.
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