US EditionLonsdale Designs Packaging for Desperados Sunlight: A New Offer For An Iconic Brand – Marketing Communication News
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Lonsdale Designs Packaging for Desperados Sunlight: A New Offer For An Iconic Brand – Marketing Communication News
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has new preferences. The reduced alcohol content and
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