US EditionLondon's Coolest Brand Signs a Broadway Pub (or Almost)
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On 17 July, the British brand Peachy Den unveiled a choreographed campaign worn by actress Amelia Dimoldenberg. Known for its Chicken Shop Date show, the humorist abandons his usual embarrassed silences for a danced issue halfway between musical and viral video. The campaign accompanies the launch of a summer capsule, but attention is focused elsewhere: on the form, not on the product. This type of device is part of an emerging trend, visible es…
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